Marketing Plan For A Company Essay - 1286 Words

Introduction Your company revolves in a product market, which means you offer goods or services and have to compete with your competitors for customers. The good that your company offers, motherboards, are popular in the electronics industry. Based on the reputation that your company’s product is basically flawless, you already charge a higher price than some of your competitors. Part of what comes with higher priced item, is quality of the item and wonderful customer service. Based on the size of your company, you do not pay your employees as much as your large competitor. We suggest you change this, as you have a wonderful team, some of which are unhappy with their current pay. After conducting a benchmarking study, our suggestion to you is minimal base salary increases for some, and a minimal incentive program for others. Your salary will suffer slightly at first; however, included in this is the creation of a marketing plan to focus on obtaining new clients in new fields, which will increase overall profit for the company. For your employees, they will feel that their concerns were addressed and show how much they are valued by you. Let’s begin our proposal with John Inves, as he is essential to the success of your business. While we agree that you can run your company without him, we do not advise this. As part of your business, John is your most valuable employee, as well as your biggest asset. As not part of your business, John would be your biggestShow MoreRelatedMarketing Plan For The Company1489 Words   |  6 PagesIntroduction Lululemon is a company that has based itself around a value proposition of ethical production, healthy living and quality athletic gear designed to encourage and support an active lifestyle (Lululemon, 2014). Unfortunately for the company in the last year it has come under fire for a run of clothing that was far below their standard quality, and was in fact recalled for being too sheer (Peterson, 2013). This incident was exacerbated by CEO Chip Wilson’s comments that effectively blamedRead MoreMarketing Plan For A Company3170 Words   |  13 PagesCompany G 1-Year Marketing Plan Student Name: Zachary A Werner Date:7-12-15 â€Æ' Table of Contents Introduction 3 Product Description and Classification 3 Product Support of Mission Statement†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.3 Consumer Product Classification 4 Target Market 4 Competitive Situation Analysis 5 Analysis of Competition using Porter’s Five Forces Model 5 SWOT Analysis 6 Strengths and Core Competencies 6 Weaknesses 6 Opportunities 7 Threats 7 Market Objectives 7 Product ObjectiveRead MoreMarketing Plan For A Company Essay4558 Words   |  19 PagesMarketing- The activities of a company associated with buying and selling of product or service .the people associated with marketing department tries their best to get attention of target audience by using slogans, fashionable pacing designs, celebrity endorsements and general media exposure. Marketing includes 4 p’s which play a key role in success of marketing and they are as follows- 1.product- it is 1st p of 4 p’s , so it plays a important role in product market as it can be tangible good orRead MoreMarketing Plan For A Company Essay1601 Words   |  7 PagesMarketing Plan Assignment One The marketing plan for this term will be written for the Company/Brand you have selected. For this assignment, analyze the industry in which your selected Company/Brand operates. For example, Coach operates in the luxury handbag industry. 1 - Using outside sources (cite and reference each source), provide an analysis of the industry. Include specifics on competing brands when possible. Ideas of information to search for: market size/growth rate, industry salesRead MoreMarketing Plan For A Company2380 Words   |  10 PagesMarketing Plan DDJ-F1 From Pioneer BOS: 26712610 Table Of Contents Executive Summary 3 Introduction 4 Situational Analysis 4 Strengths: 4 Weaknesses: 4 Opportunities: 5 Threats: 5 Market Research 6 Marketing Objectives 7 Profit Maximization 7 Increasing Market Share 8 Target Market 8 Marketing Strategies 8 Product: 8 Price: 9 Promotion: 9 Place: 10 Date of Implementation 10 Monitoring Controlling 10 Product 12 Read MoreMarketing Plan For A Company2288 Words   |  10 PagesBrand is one of the most important equities of a company, especially for an IT company. With the rapidly developing of the IT industry, many successful IT company have grown into international companies and got achievement in multiple areas. A well-known brand can give manufacturer a better premium. To customer, the brand also means a permit of a better quality. Because the brand has this character, more and more company has focus on the branding area. In traditional industry like consumer goodsRead MoreMarketing Plan For A Company1249 Words   |  5 PagesWhen I started looking for a company to write my final case study on, I searched deep inside of myself, and asked myself, what exactly is it that I prefer in a company. In addition to that I asked myself, what company in today’s global market is very empathetic to its customers, stakeholders, shareholders and environments. That’s when I choose Amazon.com. You see Amazon.com, is a company with a vision, that states â€Å"to be earths most customer- centric company: to build a place where people can comeRead MoreMarketing Plan For A Company1177 Words   |  5 PagesIntroduction: A company refers a place where a group of people work for achieving or to fulfil a collective goals. For achieve this goals a company need to hard work, follow a strategy, need to think for innovation. In this present world on of the most dynamic, fast changing and fiercely competitive industry is Information Technology. They serves many kinds of product that changing our and our world. I am writing a report about an IT related Company. The Intention of this report is artistic plans in companyRead MoreMarketing Plan For A Company1251 Words   |  6 PagesFor a firm to remain competitive, decisions must be made that will ensure profit and success. If products are not selling well adjustments to these products must be done in a way that improves, reintroduces, adds to or removes products from the market. To ensure successful sales of a product a brand name should be established within the market. Customers must be able to distinguish your product from the competitor’s produ cts. The product must be of high quality and earn the trust of your customersRead MoreMarketing Plan For Noodles And Company Essay1328 Words   |  6 PagesVII. Marketing Plan The location of the planned Noodles and company franchise in Mississauga is a center for multiculturalism and different cuisines, therefore it will be marketed as a restaurant that satisfies tastes from around the globe. Furthermore, as a developing urban center for workers and students, the restaurant will secondarily be marketed as a fast casual restaurant for people looking for a fast, healthy, and cheap meal. The current marketing strategy for Noodles and Company is not

Platos Republic Essay - 1892 Words

Platos Republic nbsp;nbsp;nbsp;nbsp;nbsp;Critics of The Republic, Platos contribution to the history of political theory, have formed two distinct opinions on the reasoning behind the work. The first group believes that The Republic is truly a model for a political society, while the other strongly objects to that, stating it as being far too fantastic for any society to operate successfully by these suggested methods. In an exchange between Crito and Dionysius, this argument is first introduced, with Crito siding with those who agree that The Republic is a realistic political model, and Dionysius arguing on behalf of those who doubt it as being realistic, claiming it to be a criticism of politics in general.†¦show more content†¦nbsp;nbsp;nbsp;nbsp;nbsp;In his fifth chapter, entitled â€Å"The Problem Stated,† Plato introduces what he believes to be wrong with the current system of politics (Plato 41). He starts by describing the Social Contract theory (Plato 53), the method used during his time, a method Plato rejected. It says: nbsp;nbsp;nbsp;nbsp;nbsp;all the customary rules of religion and moral conduct imposed on the individual by nbsp;nbsp;nbsp;nbsp;nbsp;social sanctions have their origin in human intelligence and will and always rest on nbsp;nbsp;nbsp;nbsp;nbsp;tacit consent. They are neither laws of nature nor divine enactments, but conventions which man who made them can alter, as laws are changed or repealed by legislative bodies. It is assumed that, if all these artificial restraints were removed, the natural man would be left only with purely egotistic instincts and desires, which he would indulge in all that Thrasymachus commended as injustice (Plato 41-42). In response to this description, Plato wrote, nbsp;nbsp;nbsp;nbsp;nbsp;First, I will state what is commonly held about the nature of justice and its origin; secondly, I shall maintain that it is always practiced with reluctance, not as good in itself, but as a thing one cannot do without; and thirdly, that this reluctance is reasonable, because the life of injustice is much the better life of the two--so people say. That is not what IShow MoreRelatedThe Republic By Plato1341 Words   |  6 PagesIn book X of The Republic, Plato uses Socrates as his voice to discuss the topic of poetry in his ideal society. While he sees music and gymnastics as vital parts of society, he sees poetry as something that’s not only unnecessary, but also harmful. Glaucon is surprised by this and questions the reasons Socrates has this way of thinking. Socrates states that â€Å"all such poetry is likely to distort the thought of anyone who hears it, unless he has the knowledge of what it is really like†. Here, SocratesRead MoreThe Repub lic, By Plato1412 Words   |  6 PagesIn Plato’s book, â€Å"The Republic†, there are many examples of rhetoric. In regards to the controversial topic of women and eugenics in which Plato is almost forced into mentioning because of Adeimantus and Glaucon, he uses various rhetorical statements to portray his view on the matter. His readers believe women should be equal, so Plato attempts to persuade his readers into thinking he believes the same. For example, in the passage on women and family Plato states, â€Å"we shall assign these to each accordingly;Read MoreThe Republic by Plato1645 Words   |  7 Pages In Plato’s Republic Book 1, Thrasymachus argues that morality is the advantage of the stronger. To support his view, Thrasymachus first claims that the governments, which are the stronger parties, always pass laws based on their own interest, and then argues that subjects must always obey these laws, therefore morality is the advantage of the stronger. Socrates gives two sets of counter arguments. First, by differentiating apparent advantage and actual advantage to the stronger, SocratesRead MoreThe Republic by Plato1202 Words   |  5 Pagesupon, as explained by Socrates in Plato’s Republic. Throughout the eight books of Socratic dialogue the ideal state and ideas of justice are debated, on both individual and state levels. The guidelines for a perfect state and how it will come about are thoroughly described. Socrates covers every aspect of political life and how it should work stating that â€Å"until power and philosophy entirely coincide†¦ cities will have no rest form evils† . In Plato’s Republic Socrates emphasizes the superiority of theRead MoreThe Republic by Plato1411 Words   |  6 PagesAfter reading The Republic there are three main points that Plato had touched on. The first of these three points is that Plato is disheartened with democracy. It was due to Socrates’ untimel y death during Athens’ democracy that led to his perception of the ideal state as referred to in The Republic. Plato perceived that the material greed was one of the many evils of politics; in Plato’s eyes greed was one of the worst evils of political life. Thus economic power must be separated from politicalRead MoreThe Republic By Plato1385 Words   |  6 Pages In Book IV of The Republic, written by Plato, Socrates makes an argument for why an individual should strive to be just, or more importantly, why being just is more profitable than being unjust to the individual. The three parts of an individual: rational, spirited, and appetitive, must all strive to pursue truth in the just individual, but it is possible that this requirement may not be met while still profiting the individual. Through an analogy between justice in the city and justiceRead MoreThe Republic By Plato982 Words   |  4 PagesBook II of The Republic by Plato showcases the two very different views of Socrates and Glaucon in regards to the account of nature and origin of justice. Socrates and Glaucon discuss the theory presented by Glaucon that states that injustice is something that is intrinsically desired by all humans. Glaucon presents this argument to Socrates in order to understand and defend justice for its own sake. Glaucon seeks reassurance from Socrates that justice is not just only good for the positive consequencesRead MoreThe Republic, By Plato1500 Words   |  6 PagesThis textual analysis will be based on the book â€Å"The Republic† by Plato, specifically the passage 475d-477a. The purpose of this essay is to analyze and evaluate the main concepts explored in the passage and their relation to the platonic political philosophy presented in â€Å"The Republic†. The essay will provide a summary of the passage, emphasizing the breakthroughs reached in the Socratic dialogue. The main points will then be singled out for a more in-depth review in order to see if the argumentsRead MoreThe Republic, By Plato1255 Words   |  6 Pageswas just beginning to surface as a notable substance within various societies. Athens, was perhaps, the greatest nesting ground of intellectual thought, and it hosted many great minds, such as Plato. While Plato is famous for many of his works, The Republic is the most read and circulated. In t he Republic, Plato lays out two philosophical questions through a character named Socrates. Both questions re-occur as the foundation of dialogue amongst other characters, such as Glaucon, Adeimantus, and PolemarchusRead MorePlato And Plato s Republic1119 Words   |  5 PagesThe ancient Greek Philosopher Plato had an interest in finding the ideal government. In Plato’s Republic, he discusses his ideas and views of how this ideal government would function. He believed that people are born into 3 different classes, with different responsibilities (Plato 415a). Only people in the â€Å"golden† class were fit to rule. The most effective of these rulers would be philosophers, as they have knowledge of the good of the whole (Plato 473d). This system seems too perfect for me. I

Religion Should Not be Taught in Class

Question: Write the Essay on "Religion Should Not be Taught in Class". Answer: Introduction Background The teaching of religion within schools that are government owned is a critical issue within several countries across the globe (Webb, 2000). As such various states have implemented policies regarding the spread of controversial beliefs to the susceptible children. Specifically, the United States banned preaching of any form in the education premises due to its cultural diversity and understandings (Merriman, 2009). Observably, religious education emphases the creation of awareness on a particular type of doctrine. The concept proposes the spread of beliefs, ideologies, and customs related to this form of spiritual understanding (Byrne, 2014). Mostly, the philosophies provided in this discipline are non-academic hence the creation of debate on the needs to teach religion in classes (Berkman Plutzer, 2010). Consequently, the paper argues that religion should not be taught in the classroom due the increased number of conflicts among the stakeholders of the school. This idea is support ed by highlighting the disagreements that involve teachers, students, and parents that have divergent opinions regarding the beliefs and cultural behaviors in the society. Argument Notably, religion has specified sets of beliefs that are only acceptable to the members of a similar group (Wulff, 2014). Therefore, highlighting personal understanding within a class setting leads to a significant number of controversies. Specifically, the doctrines provided in Christianity contradict the views that are highlighted in the theory of Evolution (Justice Macleod, 2016). Further, Merriman (2009) claims that public schools are government property thus the need to avoid the spread of religious materials by preaching to the unsuspecting children. These institutions are places for the dissemination of academic materials to help the country improve the socio-economic and political environments. Besides, the policies highlighted by various elementary and college level schools fails to mention the need for one to be religiously eloquent (Wulff, 2014). Similarly, these differences are underlined by the case studies in which the U.S. Supreme Court presided over the spread of rel igious beliefs by teachers. The government states that various religions should be taught in the class as historical concepts without persuading individuals to join a particular faith (Merriman, 2009). Teaching religion conforms to spiritual indoctrination in which students are coerced to prefer particular beliefs. Therefore, the nature of the schools prohibits preaching of any form within the institutions premises (Merino, 2012). Counter Argument Understandingly, the evolution theory model explains that man came into existence due to the amalgamation of various matter components (Wald Calhoun-Brown, 2014). Conversely, Christian believers argue that God created humans and because of the love that the Supreme Being provides, people are obliged to worship and honor the Lord. The idea is supported by the notion that religion and scientific subjects provide different solutions to the factors that affect human life (Justice Macleod, 2016). Mainly, Renehan, (2014) argues that the integration of religious concepts into the schools curriculum help to shape the morals of the students. As such the teachings can be conducted in classes and other governmental facilities. The author provides a case of Ireland in which the country has interwoven the spiritual ideas into the education system as an approach to promote social diversity and understanding in the nation. Further, Wertheimer, (2015) further argues that this integration model cre ates a pluralistic society that appreciates liberalism, equality, and tolerance among the population. Refutation The fact that God created everyone on the planet does not substantiate teaching religion in schools. Given the existence of atheists, pagans, and other populations that believe in a particular Being, the concepts of scientific evolution and worlds existence results in increased controversies (Merriman, 2009). Notably, religious beliefs do not shape the morals of the student but make them believe in existence of a supreme being. It is through cultural and social interactions that the children will be able to differentiate the good and the bad (Justice Macleod, 2016). Religion is not the only platform that can promote social diversity, the fact that peoples share the same culture and traditions is enough to promote diversity in any country (James Barton, 2015). If religion is to be taught in schools, then the same should be done on the peoples cultures and ways of life. Teaching religion in school will be a form of discrimination to other students and can lead to a hostile learning e nvironment for the child (Haynes, 2011). Further, Ireland has a majority of its population having common beliefs which cannot be compared to countries such as the U.S. that consist of several cultures. Arguments The spread of forceful lessons and events regarding certain religions endanger the beliefs of individuals that fail to accept certain ideas that are accepted in the society (Liedgren, 2014). This approach violates human rights through psychological torture due to the lack of understanding and the misconception of the portrayed ideas (Nord, 2014). For instance, some countries such as Japan and China consist of more than 50% non-affiliated members of the population that is non-affiliated to any particular religion. Essentially, Christianity, Islam, Jewish, and Buddhism are the major world religion that a significant number of people are associated (Wulff, 2014). However, enforcing personal ideas to young non-affiliated children can lead to future disorder in the lives of the affected individuals. State and non-state organizations also enforce the need to promote human rights and social acceptance within the society through the spread of reigion (James, Schweber, Kunzman, Barton, Logan , 2014). As such, various administrations have also formulated policies that emphases equal treatment of people regardless of age, religion, and race to achieve equality concept. However, these regulations are disregarded by individuals in the school sector in which students that have various beliefs are discriminated upon by the teachers and fellow students (Renehan, 2014). Importantly, lessons that concern religion should be taught in the churches given the great confusion they bring among the teenagers. Additionally, the differences in religious aspects promote supremacy battles regarding the greater doctrine that exist among the students (Berkman Plutzer, 2010). Other forms of controversy that are as a result of spiritual lessons taught in class encompass lack of democracy in minority areas and the inability to introduce opposing viewpoints (Abbott, 2014). The teaching practices used in the religious classes are also different as compared to the systems for promoting other disc iplines (Wajskop, 2016). This notion is supported by the assertion that religion tutors are more theoretical as compared to science teachers that use more of practical. As such, Hamilton (2015) supports this perception by arguing that religion can be used for branding given that teachers endorse individuals beliefs as opposed to the expectations provided in the curriculum. Therefore, pupils fail to understand a proper way of life and how to relate with one another both in the classroom and outside environment. Counter Argument Considerably, Schroeder (2008) views schools and other learning institutions as areas that impact critical thinking among the students and other persons associated with the system. The author believes that the preaching religious doctrines among these students help install development ideas that are achieved through harmonious relation with each other in the society. Additionally, the study by Haynes (2011) supports this idea by stating that the teachings on religious diversity enhance cooperation among people. The author exemplifies this notion by illustrating the differences that exist in the U.S. among the believers and non-believers of religion (Justice Macleod, 2016). Observably, Marks, Binkley, Daly, (2014) opposes these utterances by arguing that various concepts in religion can be used to assess students knowledge and understanding of the happenings across the globe. This technique is critical to the improvement of knowledge among the young children. Lester, (2011) further supports this notion by highlighting that such a strategy leads to the enhancement of democracy in a given country. Moreover, Seuse Clark, (2014) reiterate that teachers are servants that are trained to offer services in various sectors with religion included in these disciplines. Consequently, no law, particularly in Australia, is breached by the tutors instructing the students to live a righteous life as expected by the Creator. Refutation However, schools are institution where one improves knowledge, a factor that require the elimination of confusing ideas to enhance the application of these knowledge by students (Schroeder, 2008). As such, the development ideas in children can be installed by the study of various units that promote social interaction apart from religion. Moreover, the history shared by the country will be enough to promote democratic existence between the people. Authors such as Schroeder also fail to illustrate the connection between religion and development; therefore, this argument fails to provide insights on development-based faiths. Nonetheless, the realization of preaching activities also prevents non-affiliated parents from taking children to particular schools hence leading to poor performance (James Barton, 2015). Nonetheless, the notion of religion assessing the understandability of the students is not applicable in the education settings (Renehan, 2014). Every teacher and the school, provide continuous assessment tests that reveal the understanding of the students in a particular topic. Consequently, knowledge cannot be improved when the environment is not conducive to learning. Religious doctrines have reduced harmonious co-existence in classes thus the inability to comprehend what teachers elaborate during lessons. Essentially, Greenawalt, (2005) assess that cooperation among people is enhanced by the social structures in place and not by religion. This fundamental norm intends to invoke the mind of the learners to know that social structures are vital part of human coexistence and should be preserved a t all costs. Consequently, harmonious living is promoted both in the school and outside environment. Conclusion Despite the arguments provided by individuals and scholars regarding the aspects of preaching in schools, I believe that religious doctrines should not be incorporated or taught in the classroom. The increased conflicts of ideas in the Bible and science result in poor education and intolerance among the students. Further, science is the key to development in all sectors of the global economy, thus, the need to prevent the inclusion of cultural and spiritual claims that oppose the idea proven through scientific innovations. The reduction in concentration, motivation, and biases that occur in classrooms are key reasons that emphases the need to abolish preaching during lessons. References Abbott, D. D. (2014). Book Review: Introducing Issues with Opposing Viewpoints: Religion in Schools.Journal of Education and Christian Belief, 18 (1), 111-113. Berkman, M. B., Plutzer, E. (2010).Evolution, creationism, and the battle to control America's classrooms. New York: Cambridge University Press. Byrne, C. (2014).Religion in secular education: What, in heaven's name, are we teaching our children?. Greenawalt, K. (2005).Does God belong in public schools?. Princeton University Press. Hamilton, A. (2015). Does religion in schools go beyond branding?.Eureka Street,25(16), 9. Haynes, C. C. (2011). Getting religion right in public schools.Phi Delta Kappan,93(4), 8-14. James, J. H., Barton, K. C. (2015).Religion in the classroom: Dilemmas for democratic education. James, J. H., Schweber, S., Kunzman, R., Barton, K. C., Logan, K. (2014).Religion in the classroom: Dilemmas for democratic education. Routledge. Justice, B., Macleod, C. (2016).Have a Little Faith: Religion, Democracy, and the American Public School. University of Chicago Press. Lester, E. (2011).Teaching about religions: A democratic approach for public schools. University of Michigan Press. Liedgren, P. (2014). Minority religion in school: the case of Jehovah's Witnesses.British Journal of Religious Education. Marks, M. J., Binkley, R., Daly, J. K. (2014). Preservice teachers and religion: Serious gaps in religious knowledge and the First Amendment.The Social Studies,105(5), 245-256. Marzilli, A. (2009).Religion in public schools. Infobase Publishing. Merino, N. (2012).Religion in schools. Detroit: Greenhaven Press. Merriman, S. A. (2009).Religion and the state: an international analysis of roles and relationships. ABC-CLIO. Nord, W. A. (2014).Religion and American education: Rethinking a national dilemma. UNC Press Books. Renehan, C. (2014).Openness with Roots: Education in Religion in Irish Primary Schools. Cambridge Scholars Publishing. Rohe, M. (2016). Religion in Schools from a Legal Viewpoint. InHuman Rights and Religion in Educational Contexts(pp. 73-90). Springer International Publishing. Sandberg, R. (2011).Law and religion(p. 86). Cambridge: Cambridge University Press. Schroeder, B. C. (2008). Science instruction in the context of Christian faith. Theology and Science,6(3), 319-330. Seuse, H., Clark, J. M. (2014).Life of the servant. Cambridge: The Lutterworth Press Shapiro, J. P., Gross, S. J. (2013).Ethical educational leadership in turbulent times: (Re) solving moral dilemmas. Routledge Wajskop, G. (2016). Are Teaching Practices Suitable for Classes of Six-Year-Old Children?. Wald, K. D., Calhoun-Brown, A. (2014).Religion and politics in the United States. Rowman Littlefield. Webb, S. H. (2000).Taking religion to school: Christian theology and secular education. Grand Rapids, Mich: Brazos Press. Wertheimer, L. K. (2015).Faith Ed: Teaching about Religion in an Age of Intolerance. Beacon Press. Wulff, D. (2014). Psychology of religion. InEncyclopedia of psychology and religion(pp. 1424-1429). Springer US.

Jollibee Foods Corporation Analysis free essay sample

Jollibee Foods Corporation Jollibee Foods Corporation owned by the Tan family began in 1975 as a basic ice cream parlor and subsequently expanded its menu offering in the form of sandwiches and hamburgers as a result of the increased cost of oil and the President Tony Tan Caktiong (TTC) anticipated ice cream prices to soar. The company culture was developed on the Five F’s: Flavor, Fun, Flexibility, Family atmosphere and Friendliness. The years to follow, Jollibee Foods began to expand domestically opening five stores and proceeded to incorporate as Jollibee Foods Corporation. The family owned Corporation rapidly expanded domestically throughout the Philippines. Jollibee Foods began to diversify its product offerings by acquiring Greenwich Pizza Corporation as well as entering a joint venture with Deli France. The Corporation went public in 1993 which the family maintained the majority of ownership and control of the company. Jollibee Foods first major challenge was McDonalds entering the company domestic market in 1981. We will write a custom essay sample on Jollibee Foods Corporation Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page McDonald size and reputation as being one of the major fast food companies was a concern for Jollibee Foods. Although the domestic consumer preferred the taste of Jollibee hamburger the threat to the company’s market share was real. McDonalds began entering into the Philippine market by opening six restaurants within two years. McDonalds began an extensive advertising campaign and proceed to surpass Jollibee’s sales by 1983 which resulted in a 27% share of the market. The response to McDonald’s threat was a new product called the Champ’s, which was larger in size and spicier in taste that appealed to the Philippine consumer. However, in 1983 the political opposition leader Benigno Aquino was assassinated resulting in economic and political uncertainty. Foreign investment in the Philippines slowed as a result, which Jollibee took advantage by capitalizing to broadening their menu to include chicken, spaghetti and peach mango dessert pie for the local markets. Once the political uncertainty was resolved McDonalds began to consider expanding in the Philippine market. However, due to the expansion of Jollibee Foods to 31 stores resulting as a dominant presence in the market, McDonalds reconsidered proceeding with expansion in the Philippine market. The strategy of expanding to become the dominant provider of product offerings (food) during the economical and political uncertainty was critical to defend Jollibee’s domestic market. Jollibee was the first mover in the domestic market in the Philippines that shaped the preferences and expectations of its customers. Jollibee’s proceeded to expand internationally within the Asian countries from 1986 through 1997 through franchises and joint ventures. The new locations included Singapore, Taiwan, and Indonesia.